Projects.
Case studies from data-heavy platforms and complex systems: the problem, the calls I made, and what I'd do differently.
Briefcase x Stripe: AI FinTech London Hackathon
AI purchasing agent for small cafés
An AI agent that orders stock for a small café within the owner’s budget and rules, built in three hours at the Briefcase × Stripe hackathon in London.
Lovable Customer Onboarding Hackathon
Personalised customer onboarding for Perlego
A personalised onboarding journey that helps students writing a thesis find the right resources faster, built in 7 hours at the Lovable customer onboarding hackathon.
Lantern
Designing an investor data layer in a market with no existing standard
End-to-end design of the first iteration of Investor Data: a new product surface that aggregated investor-level information across funds, strategies and fund launch years for the first time.
Lantern
Redefining Design's Role in an AI-Augmented Organisation
During a period of significant organisational restructuring, owned the strategic repositioning of design from a production function to a quality governance layer.
ForgeRock
Transforming B2B learning ecosystem
End-to-end a strategic redesign focused on information architecture, progression clarity and premium content discoverability.
ForgeRock
Designing a self-service deflection system for support journey
Redesign of the support request experience, introducing a more guided workflow and integrating machine learning powered content recommendations to encourage self-service resolution before ticket submission.
ForgeRock
Turning a fragmented search into a coherent journey
End-to-end redesign covering information architecture, content-type-specific result displays and a scalable filtering system, using the project as a foundation for a wider design system across search.